The Moms on Edge Mission Our mission is to promote family time with parenting tools that promote peace, quiet and good behavior. Our goal is to make life easier and more pleasurable for the entire family. We strongly believe that modifying behavior with play, creative aids, and parenting tools will be beneficial to your child and to fellow Moms (and Dads) on Edge.
Company History and Founders Moms on Edge, LLC was started by two moms and friends, Elena Neitlich and Cari Whiddon. Both live in the Sarasota-Bradenton area of Florida.
Elena Neitlich the proud mother of two small boys, Noah (6) and Seth (3). Her educational background includes a BFA in painting and print making and certificate in computer animation and multimedia. She owned and operated a domestic placement agency specializing in butlers and nannies, and was Managing Director of a San Francisco-based children’s theater company. Currently, in addition to wrangling her boys, husband, and two jack russell terriers, she paints and draws, plays a lot of tennis, and is a black belt and instructor in Tae Kwan Do. Elena's husband Andrew holds the key to her heart and a Harvard MBA. He is a vital member of the business team, focusing on vendor relations, accounting and marketing.
Cari Whiddon is the proud mother of twins, Lauren and Jake (six years). With her BS in Education, she has taught science and physical education at San Diego area high schools, and was an Assistant Principal for a private school in Sarasota, Florida. Cari also served as Chief Medical Officer for ActionQuest, an experiential education program for teens, involving sailing, scuba diving and applied sciences. She is a skilled sailor, scuba diver and educator. Her husband Chris designs and sells pools.
How We Develop Products Moms on Edge parenting tools come from our efforts to make parenting easier, simpler, and family time more fun. We are always thinking of new ideas, based on our experiences, and our friends’ experiences, raising spirited kids. Elena is a fantastic seamstress and designer, and can quickly whip up a prototype product. We test all of our parenting tools out on our own children, and on our friends’ children. If we get a good response from the kids and parents in our own lives, we are pretty sure we have a hit.
Elena Neitlich the proud mother of two small boys, Noah (6) and Seth (3). Her educational background includes a BFA in painting and print making and certificate in computer animation and multimedia. She owned and operated a domestic placement agency specializing in butlers and nannies, and was Managing Director of a San Francisco-based children’s theater company. Currently, in addition to wrangling her boys, husband, and two jack russell terriers, she paints and draws, plays a lot of tennis, and is a black belt and instructor in Tae Kwan Do. Elena's husband Andrew holds the key to her heart and a Harvard MBA. He is a vital member of the business team, focusing on vendor relations, accounting and marketing.
Cari Whiddon is the proud mother of twins, Lauren and Jake (six years). With her BS in Education, she has taught science and physical education at San Diego area high schools, and was an Assistant Principal for a private school in Sarasota, Florida. Cari also served as Chief Medical Officer for ActionQuest, an experiential education program for teens, involving sailing, scuba diving and applied sciences. She is a skilled sailor, scuba diver and educator. Her husband Chris designs and sells pools.